Nordstrom’s Use of “Track Your Impact” Technology
In an era where social responsibility and community engagement are more vital than ever, companies are exploring innovative ways to align their business models with social good. Nordstrom, a prominent fashion retailer, recognized this need and formed a charitable partnership through their Treasure & Bond brand.
Using a unique, proprietary initiative known as Track Your Impact technology, customers and communities partnered with a major charity to launch an ambitious program contributing to social development. Through this partnership, every Treasure & Bond purchase directly supported the charitable partner's domestic program.
Track Your Impact technology added an interactive and informative aspect to Treasure & Bond’s products. By including a unique code on each item, customers could access information about the specific impact their purchase had on a child's life in North America.
By allowing customers to see and understand the specific impacts of their purchases, Nordstrom not only amplified its engagement with social issues but also forged stronger connections with its customer base. This initiative has set a precedent for how businesses can blend profit with purpose, creating a model that other companies may follow. It shows that through innovation, collaboration and a focus on the broader good, corporations can make a substantial difference.