Building movements for good starts with you

Since the beginning of human history, social movements have been catalysts for transformative, impactful and historic change.

For almost three decades, Marc has dedicated himself to building movements. He has worked with some of the most influential leaders, including Nobel Laureates, CEOs and grass-roots organizations. He has been involved in the development and launch of movements, both big and small.

He has partnered with major brands in America like Microsoft, Unilever, Walgreens and Allstate to help create ground-breaking social movements. He’s supported thought leaders like Oprah Winfrey, the Branson family and Sheryl Sandberg in developing and delivering inspirational legacy projects. He’s learned how movements drive change – from uplifting a single person or neighborhood, to influencing the course of history.

The principles of movement building

The four pillars of movement building


Marc speaks about the importance of defining a purpose for yourself that’s larger than your own life as a means to find fulfillment.

The Flywheel Effect

Marc describes the ‘flywheel effect’, a term created by Jim Collins, to explain how to sustain movements.

Wangari Maathai

Marc describes a lesson he learned about building movements through Nobel Peace Prize Winner Wangari Maathai, who created a cause-shifting movement (Green Belt) by simply planting one tree.

The concept of “Minga”

Marc uses the concept of ‘minga’ - a term he learned from working in Ecuador referring to collaborative efforts in a community - to help us understand how to successfully build movements.

Marc Kielburger on Balancing Your Inner and Outer Purpose

Marc Kielburger shares some advice on balancing an inner purpose for your life - all those efforts that center around ‘living your best life’ - and an outer purpose, referring to the effort to live a life that’s ‘larger than yourself.’

30,000 women participated in alternative income programs and more than one million people in Africa, Asia and Latin America received healthcare and clean water.

As a teenager, Marc co-founded various charitable organizations which connected the energy and passion of youth

Over 200,000 students in the developing world gained access to education, 30,000 women participated in alternative income programs and more than one million people in Africa, Asia and Latin America received healthcare and clean water.

Marc has led the delivery of more than 130 live events at major stadiums across Canada, the US and the UK, with 1.5 million live attendees learning first- hand about the power of movements. Speakers included inspirational Nobel Laureate Malala Yousafzai, His Holiness the Dalai Lama, President Mikhail Gorbachev and former United Nations Secretary General Koffi Annan, as well as entertainment and sports icons such as Magic Johnson, Selena Gomez and Natalie Portman. The events included primetime broadcasts watched by millions on ABC, CBS, CTV and Hulu.

a group of people standing on a stage with microphones

"When I started my work, youth were the least likely demographic to volunteer – today, they are the most likely. That is the power of movements."

There are several common elements of movement building

These building blocks form the foundation of a proprietary Seven Step Plan, which takes clients wanting to create world-changing movements on a step-by-step journey from vision, to implementation, to delivery of impact on a major scale.