For almost three decades, Marc has dedicated himself to building movements. He has worked with some of the most influential leaders, including Nobel Laureates, CEOs and grass-roots organizations. He has been involved in the development and launch of movements, both big and small.
He has partnered with major brands in America like Microsoft, Unilever, Walgreens and Allstate to help create ground-breaking social movements. He’s supported thought leaders like Oprah Winfrey, the Branson family and Sheryl Sandberg in developing and delivering inspirational legacy projects. He’s learned how movements drive change – from uplifting a single person or neighborhood, to influencing the course of history.
Marc speaks about the importance of defining a purpose for yourself that’s larger than your own life as a means to find fulfillment.
Marc describes the ‘flywheel effect’, a term created by Jim Collins, to explain how to sustain movements.
Marc describes a lesson he learned about building movements through Nobel Peace Prize Winner Wangari Maathai, who created a cause-shifting movement (Green Belt) by simply planting one tree.
Marc uses the concept of ‘minga’ - a term he learned from working in Ecuador referring to collaborative efforts in a community - to help us understand how to successfully build movements.
Marc Kielburger shares some advice on balancing an inner purpose for your life - all those efforts that center around ‘living your best life’ - and an outer purpose, referring to the effort to live a life that’s ‘larger than yourself.’
Over 200,000 students in the developing world gained access to education, 30,000 women participated in alternative income programs and more than one million people in Africa, Asia and Latin America received healthcare and clean water.
Marc has led the delivery of more than 130 live events at major stadiums across Canada, the US and the UK, with 1.5 million live attendees learning first- hand about the power of movements. Speakers included inspirational Nobel Laureate Malala Yousafzai, His Holiness the Dalai Lama, President Mikhail Gorbachev and former United Nations Secretary General Koffi Annan, as well as entertainment and sports icons such as Magic Johnson, Selena Gomez and Natalie Portman. The events included primetime broadcasts watched by millions on ABC, CBS, CTV and Hulu.
These building blocks form the foundation of a proprietary Seven Step Plan, which takes clients wanting to create world-changing movements on a step-by-step journey from vision, to implementation, to delivery of impact on a major scale.
Knowing your destination is essential to starting your movement. What do you want to achieve, what are the tools you’ll use to get there and what will the outcome be when you’re successful? Once we’ve worked through those big questions, we can develop a strategy, identify key target demographics, create a compelling brand, build a strong social media presence, create a content strategy, leverage inspirational story-telling and engage key thought leaders to support the issue. By bringing all of these elements together at the right times and in the right order, we will start to build a movement that can grow and thrive into a powerful force for change.
People resonate with people as much or more than they resonate with issues. I think of Martin Luther King Jr’s leadership of the Civil Rights Movement, the example set by Rosa Parks on the bus in Montgomery, Alabama, or the influence of Greta Thunberg on the climate change crisis. Movements are driven by inspiring, passionate people.
Modern research shows us that if we can convince one out of every four people to support a cause or fight against an injustice, we can achieve our mission. According to a significant Penn University study “roughly 25 percent of people need to take a stand before large-scale social change occurs. This idea of a social tipping point applies to standards in the workplace, and any type of movement or initiative.
Authenticity is the cornerstone in the construction of any meaningful movement. It is the genuine expression of beliefs, values, and aspirations that draws individuals together with a shared purpose. Authenticity not only strengthens the core of a movement but also empowers it to create lasting impact, as sincerity generates a ripple effect that reaches far beyond the initial group, making the movement a catalyst for genuine change.
Building an important and lasting movement is not something easily achieved, nor should it be. Endurance and courage are critical pillars in the foundation of building a movement that can withstand challenges and ignite lasting change. Endurance keeps us resilient in the face of adversity, while courage helps us take the first steps of the movement and sustains us through inevitable challenges and setbacks.