Innately, we know that happiness is fleeting, and that fulfillment should be the better long-term objective, but what exactly constitutes fulfillment, and in what ways is it applicable to business settings?
The traditional path of finding a niche and competing on quality or price will no longer work. If you want true enduring and evangelical customer loyalty, deliver a product or service that connects with your customers on an emotional level.
100 million hours of service in 5 years time to celebrate the birth of Dr. Martin Luther King. In partnership with the Martin Luther King III Foundation and the NFL.
These building blocks form the foundation of a proprietary Seven Step Plan, which takes clients wanting to create world-changing movements on a step-by-step journey from vision, to implementation, to delivery of impact on a major scale.
Knowing your destination is essential to starting your movement. What do you want to achieve, what are the tools you’ll use to get there and what will the outcome be when you’re successful? Once we’ve worked through those big questions, we can develop a strategy, identify key target demographics, create a compelling brand, build a strong social media presence, create a content strategy, leverage inspirational story-telling and engage key thought leaders to support the issue. By bringing all of these elements together at the right times and in the right order, we will start to build a movement that can grow and thrive into a powerful force for change.
People resonate with people as much or more than they resonate with issues. I think of Martin Luther King Jr’s leadership of the Civil Rights Movement, the example set by Rosa Parks on the bus in Montgomery, Alabama, or the influence of Greta Thunberg on the climate change crisis. Movements are driven by inspiring, passionate people.
Modern research shows us that if we can convince one out of every four people to support a cause or fight against an injustice, we can achieve our mission. According to a significant Penn University study “roughly 25 percent of people need to take a stand before large-scale social change occurs. This idea of a social tipping point applies to standards in the workplace, and any type of movement or initiative.
Authenticity is the cornerstone in the construction of any meaningful movement. It is the genuine expression of beliefs, values, and aspirations that draws individuals together with a shared purpose. Authenticity not only strengthens the core of a movement but also empowers it to create lasting impact, as sincerity generates a ripple effect that reaches far beyond the initial group, making the movement a catalyst for genuine change.
Building an important and lasting movement is not something easily achieved, nor should it be. Endurance and courage are critical pillars in the foundation of building a movement that can withstand challenges and ignite lasting change. Endurance keeps us resilient in the face of adversity, while courage helps us take the first steps of the movement and sustains us through inevitable challenges and setbacks.
Marc Kielburger and Craig Kielburger, whose writing spans over 25 years and have collectively written more than 20 books. Their works delve into the realms of social entrepreneurship, finance, community engagement and the art of building social capital in the modern world.
Here, you'll find ideas and inspirations, each book is a unique exploration aimed at empowering individuals to make a positive impact in their communities and beyond.